In an increasingly competitive retail environment, standing out and capturing customer attention is no easy feat. Retail businesses today face challenges not only in getting customers through the door but also in encouraging repeat visits, boosting average order values, and staying ahead of the competition. This is where One Call, a location-based marketplace that connects customers to local businesses, comes in.

With over 3,000 business categories, a vast user base, and innovative tools like discount vouchers and QR code promotions, One Call offers retail businesses a unique opportunity to increase sales, enhance customer engagement, and grow their brand. In this guide, we’ll explore how retail businesses can leverage One Call to thrive in a digital-first world.

1. Driving Foot Traffic with Location-Based Marketing

One of the biggest challenges retail businesses face is attracting foot traffic. With the rise of e-commerce, fewer customers are visiting physical stores, making it crucial for retailers to find innovative ways to bring people back in.

One Call uses location-based marketing to drive local customers directly to your store. When a customer uses the One Call app, they’re shown nearby businesses and the deals those businesses are offering. This is a powerful way for retail stores to reach customers who are actively looking to make purchases in their area.

For example, a clothing store in downtown Dubai can use One Call to push exclusive offers to users within a specific radius, encouraging them to visit the store. By appearing in proximity searches, your business becomes a visible option for customers already in the buying mindset.

2. Boosting Sales Through Discount Vouchers

Discount vouchers have long been a tried-and-true strategy for retailers to encourage sales. However, traditional paper coupons or limited-time promotions can often fail to attract attention. One Call offers a modern, digital approach to vouchers that is much more effective in today’s mobile-driven world.

Through the One Call app, retail businesses can create and distribute digital discount vouchers that are easy for customers to redeem. Whether it’s a 10% off offer on all purchases or a special “buy one get one free” deal, these vouchers can be tailored to suit your business needs.

The impact on sales can be immediate. For instance, a retail store offering a 20 AED discount on purchases above 100 AED could see a noticeable uptick in average order value. Customers are incentivized to spend more in order to qualify for the discount, and retailers benefit from the increased revenue.

Additionally, One Call’s digital vouchers eliminate the limitations of physical coupons by enabling real-time tracking and flexible expiry dates. This ensures that your offers reach the right customers at the right time, maximizing the likelihood of redemption.

3. Engaging Customers and Building Loyalty

Customer loyalty is key to long-term business success. With so many choices available, retailers must go beyond one-time sales and foster meaningful relationships with their customers. One Call helps businesses do just that by enabling personalized offers and re-engagement strategies.

One Call’s platform allows retail businesses to create targeted offers based on customer behavior. For instance, you can provide exclusive discounts to repeat customers or offer special promotions to those who haven’t visited in a while. This level of personalization builds brand loyalty and ensures customers feel valued, driving repeat business.

Moreover, the voucher redemption process is straightforward, allowing customers to easily redeem offers via a QR code in-store. This seamless experience encourages them to return, knowing they’ll be rewarded for their loyalty.

4. Real-Time Analytics for Better Decision-Making

For retail businesses, data is a critical asset. Understanding customer preferences, buying habits, and offer effectiveness is essential for optimizing your strategy. One Call provides detailed real-time analytics on how your offers are performing, giving you invaluable insights into customer behavior.

These analytics enable businesses to track:

• The number of voucher redemptions • Which offers are most successful • Customer demographics and location • Sales generated from each promotion

With this data, retailers can fine-tune their marketing campaigns, identify which promotions are driving the most revenue, and adjust their strategy to meet the changing needs of their customers. This data-driven approach helps businesses become more agile and responsive, ensuring they get the maximum return on their investment.

5. Simplified Marketing with QR Codes

QR codes have made a comeback as a quick and efficient way to engage customers. One Call makes it easy for retail businesses to create and distribute QR codes for their promotions. When customers scan the QR code, they’re taken directly to the offer on the One Call app, making the redemption process fast and hassle-free.

For example, a retail store can place QR codes at the checkout counter or on their marketing materials, inviting customers to scan and instantly receive a discount. This encourages impulse purchases and adds an element of convenience, as customers can immediately benefit from the offer.

Additionally, One Call’s QR code management system allows you to track how often each code is scanned and how many of those scans lead to actual purchases. This is a great way to measure the success of your marketing efforts and improve future campaigns.

6. Improved Brand Visibility and Market Reach

In today’s crowded marketplace, brand visibility is more important than ever. Retailers need to be where their customers are, and One Call ensures that your business is visible to a large, engaged audience.

With over 100 million business listings and a presence in multiple global markets, One Call offers a powerful platform for expanding your market reach. Retailers can tap into this network to attract new customers and grow their brand’s presence both locally and internationally.

By listing your business on One Call, you gain access to thousands of potential customers who are actively searching for products and services in your area. This boosts your brand’s visibility and helps you reach a wider audience than you could through traditional advertising channels.

7. Cost-Effective Marketing Solutions

Traditional advertising can be expensive and often fails to deliver measurable results. One Call provides a more cost-effective alternative by offering businesses the ability to market their services through discount vouchers, QR codes, and location-based marketing, all within a single platform.

Instead of spending thousands on print ads or billboards, retail businesses can reach a targeted audience of ready-to-buy customers for a fraction of the cost. Additionally, the revenue-sharing model ensures that businesses only pay when their campaigns generate real results, making it a low-risk investment.

8. Strengthening the Local Economy

One Call is more than just a marketing tool—it’s a way to strengthen the local economy by connecting customers with local businesses. Retailers who join the platform benefit from being part of a larger network that encourages community support and loyalty.

By participating in One Call’s platform, retail businesses can collaborate with other local stores to create cross-promotional offers. For example, a fashion boutique could partner with a nearby café to offer a joint discount, driving traffic to both locations and increasing overall sales.

Conclusion

For retail businesses looking to stay competitive and thrive in today’s market, One Call offers a comprehensive solution that drives sales, boosts customer engagement, and enhances brand visibility. By leveraging tools like discount vouchers, QR codes, and real-time analytics, retailers can create more effective marketing campaigns, attract new customers, and build lasting relationships with their audience.

Joining One Call is not just a way to boost your bottom line—it’s a strategic move to future-proof your business in an increasingly digital world. Take advantage of this opportunity to grow your retail business and stay ahead of the competition.